Curious Pok Mon Go Nature Documentary Ad Is Unveiled As Niantic Acquihires An Ar Startup

Pokémon GO has today released an interesting ‘nature documentary-style’ ad promoting the game and the recent addition of new Pokémon. Meanwhile, Pokémon GO developer Niantic has purchased an AR startup.

The new ad is narrated by actor and comedian Stephen Fry and has a Planet Earth vibe to it. Here’s how the Pokémon Company described the new video:

There is a disclaimer in the video that it is “not in-game footage”. While the ad is a bit strange, it certainly makes a strong effort to excite users about the new Pokémon that were announced last month.

Meanwhile, Axios today reports that Pokémon Go developer Niantic has acquihired the AR startup, Esher Reality. The AR firm shared the news on its website.

The move looks to be important as Niantic works to evolve Pokémon Go as well as its plans to release its next big AR title, Harry Potter: Wizards Unite.