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HOW DO CREATORS MAKE MONEY?

Update: CreatorScape 2020 is on Influence.co

Let’s count the ways

What does the landscape look like for a creator who wants to monetize? Seriously how many options, biz models and companies do they have to understand to make some serious cash?

It turns out there’s over 600 companies that can help creators monetize.

The 2019 edition of CreatorScape lists 639 businesses that run the Creator Economy.

Digital Goods

Ad Revenue

  • YouTube – Partner Program for video creatorsSnapchat – Snapchat Discover shows pay per ad impressionFacebook for Creators – For video creators on Facebookdailymotion – Enable Monetization For video creatorsMedium – For writersTwitch – for livestreamersApple Music – In 2017, the service paid $0.0064 per streamTwitter Video – In-Stream Video Ads for publishersSuperbam – Content rights management for creatorsSoundcloud – SoundCloud Premier: its monetization and development program for creatorsSpotify – Spotify pays about $0.006 to $0.0084 per streamAnchor – Get paid to podcast

Merchandise

Affiliate

Memberships

  • Patreon – Crowdfunding membership platformSubstack – Start an email newsletter that makes money from subscriptions.Twitch – Twitch channel subscriptionBuyMeACoffee – Beyond donations, creators can Enable monthly support.LiberaPay – A recurrent donations platform.Facebook for Creators – FB groups can charge a fee.Ratafire – A patronage platform for Artists and ResearchersDrip – Monthly memberships from KickstarterYouTube Gaming – $4.99/mo channel memberships users buy to access exclusive content.Chargebee – Subscription management software.Minds – Get paid in crypto for your contributions to the community.SubscribeStar – Independent Membership PlatformSteady – Offer readers, viewers or listeners a membership for your publicationPodia – Sell online courses, memberships, and digital downloads.

Talent Agencies

  • CAA (Creative Artists Agency) – American talent and sports agency based in Los Angeles, CaliforniaDBA (Digital Brand Architects) – The first and most pioneering social influencer talent management agencyIMG Talent – Global leader in sports, events, media and fashionWME (William Morris Endeavor) – Talent agency representing artists across all media platforms, specifically movies, television, music, theatre, digital and publishingUTA (United Talent Agency) – Talent and literary agency representing actors, writers, directors, producers, recording artists and moreThe Gersh Agency – Talent and literary agency based in Beverly Hills, California and New York CityICM (International Creative Management) – Representation of artists, content creators, authors, artisans and journalistsAPA (Agency for the Performing Arts) – One of the largest diversified talent agencies in Los Angeles with headquarters in Beverly Hills, New York, Nashville and LondonAbrams Artists Agency – Leading talent and literary agency fostering the careers of prominent actors, writers, and digital influencersCK (CK Talent Management) – Represents Models, Actors, Coaches, Recording Artists, Social Media Personalities and Pro and Semi-Pro Athletes and Adult Film ActorsParadigm Talent Agency – Provides global representation to a diverse and dynamic roster of artists and content creators in television, live music, motion pictures, theatre, digital, book publishing, content finance, and brand partnerships.Wasserman Media Group – Sports marketing and talent management company based in Los AngelesBuchwald & Associates, Inc. – Offers representation in every area of the entertainment industry

Courses

  • Coursecraft – Provides everything you need to build superbly designed self-paced online coursesThinkific – The all-in-one platform to help you easily create, market, and sell your own online coursesTeachable – Create and sell beautiful online coursesSkillshare – Learning platform with online classes taught by the world’s best practitionersHighbrow – Helps you learn something new every day with 5-minute lessons delivered to your inbox every morningUdemy – Online learning platform aimed at professional adultsWizIQ – Cloud-based education platformKajabi – All-in-one platform that makes it easy to create online courses, launch marketing campaigns, build landing pages, and design the perfect websiteEliademy – Free online classroom that allows educators and students to create, share and manage online courses with real-time discussions

Licensing

  • Caters News Agency – An international supplier of visual contentStoryful – Social media intelligence agency that sources and verifies insights for media, communications and brand partners by analyzing digital contentThe QYOU – Media company powered by the world’s top influencers specializing in networks, original shows & formats, and influencer marketingVimeo Stock – Partnering with world-class creators to curate exclusive footageViralHog – Resource for trending videoFoap – Help brands scale their visual content efforts with a diverse community of 3 million photographers & videographers from all over the world to increase the RORumblefish – One stop shop digital rights management for creators and distributors of musicStarsona – Get personalized videos from the StarsCameo – Book personalized video shoutouts from your favorite peopleJukin Media – Maximizes the value of video by working with premiere brands, publishers, and media companies throughout the world

Databases

  • Social Bluebook – Offers social media influencers software tools that empower, educate, and protect them when working on branded content with advertisersHypeAuditor – Analyze any Instagram account in-depth for fake followers and engagementsSocial Junction – Allows brands, agencies, MCNs, agents, managers and influencers to effortlessly work together from one platformScrunch – Reach your ideal consumer with data-driven audience insights and a powerful technology platformHypr – World’s largest and smartest Influencer search and discovery directory that provides real-time analytics for social Influencers across major social platformsTagger – Influencer Marketing built for Unlimited Relationships, Searches & SeatsBrandwatch – World’s leading social intelligence companyInfluicity – The leading platform for influencer analytics, search, campaigns, media buying, and reportingMention – Real time monitoring about your brand from the web and social mediaTraackr – Provides one system-of-record for influencer discovery, management and analyticsOpenInfluence – Global influencer marketing solution focused on generating value for brands across all the major social media platformsSocialblade – Help you track YouTube Channel Statistics, Twitch User Stats, Instagram Stats and moreJulius – xx check with iconInfluencerDB – Discover, Manage and Measure Your Influencer Marketing Programs with the Influencer Marketing CloudCloutHQ – A curated influencer database that streamlines outreachAudiense – Identify relevant audiences, discover amazing actionable insights and inform your strategies to grow your business.Pitchbox – Influencer Outreach & Content Marketing Platform for Brands, SEO Agencies and Growth HackersCreatorIQ – Master the volume and complexity of your storytelling ecosystem to make your most valuable impressionKlear – Social media analytics and intelligence platform that provides social data services for brands, agencies and enterprisesTubular – World-leader in social video analytics and sponsored video intelligence to help you grow and monetize your businessNinja Outreach – Software that streamlines your influencer marketing and lead generation process with automated outreach

Marketplaces

  • Markerly – Spans multiple networks to help you identify and recruit people whose lives are most relevant to your brand and valuesBrandbacker – Intelligently engage and grow your brand’s audience through original content from over 30000 bloggers and influencers.PopularPays – Connects brand with creators to produce custom content, generate awareness through influencer marketingContent BLVD – Get your products in the hands of YouTubers with just a few clicksRep – Marketplace where anyone with any amount of followers on social media can monetize their accounts by working with brands, marketersMatchmade – Easy-to-use platform that brings advertisers and influencers together for targeted and measured campaignsTomoson – The first software as a service geared towards influencer & micro-influencer outreachBrandsnob – Influencer Marketplace helps brands build, manage and amplify their influencer and content campaignsTribe – Self serve marketplace connecting brands & agencies with social media influencersFacebook Branded Content – Produced by a publisher or creator for payment by a business partnerReward Style – Dallas-based company, which runs a monetization platform for fashion, beauty and lifestyle influencersShoutcart – Check influencers for accuracy and authenticityNiche – xxFamebit – Leading self-service influencer marketing platform where brands and influential creators collaborate for branded content endorsements on YouTube, Instagram, etc.

David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.

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